Jodie is Co-Founder and Chief Creative Officer at ShoesOfPrey.com — the world's first website where women can design their own shoes. Started in 2009, Shoes of Prey broke even at 2 months, hit multimillion dollar revenue in under 2 years and today is a global multimillion dollar enterprise, with stores in David Jones, Nordstrom and $24.6 Million USD in funding to date.
Jodie creativity and passion are directed into Shoes of Prey product, culture, branding and communications. Shoes of Prey won the World Retail Award for the Worlds Best store design, against Karl Lagerfeld, Puma and others. She was named Telstra's 2011 Business Woman of the Year, one of the top 30 most influential women in Australian retail, one of the top 10 Australian female entrepreneurs, Elle Fashion Innovator and Griffith University's Outstanding Business Alumnus, among others.
A banking and finance lawyer by trade, she explored the world of advertising before launching her own business.