Will Wright

Creator, Spore EA

William Ralph "Will" Wright is an American video game designer and co-founder of the game development company Maxis, now part of Electronic Arts. In April 2009 he left El ...read more

William Ralph "Will" Wright is an American video game designer and co-founder of the game development company Maxis, now part of Electronic Arts. In April 2009 he left Electronic Arts to run "Stupid Fun Club", an entertainment think tank in which Wright and EA are principal shareholders.

The first computer game Wright designed was Raid on Bungeling Bay in 1984 but it was SimCity that brought him to prominence. The game was released by Maxis, a company Wright formed with Jeff Braun, and he built upon the game's theme of computer simulation with numerous other titles including SimEarth and SimAnt.

Wright's greatest success to date came as the original designer for The Sims games series which, as of 2009, is the best-selling PC game in history. The game spawned multiple sequels and expansions and Wright earned many awards for his work. His latest work, Spore, was released in September 2008 and features gameplay based upon the model of evolution and scientific advancement. The game sold 406,000 copies within three weeks of its release.

Register for EG 2020.

30 April - 2 May 2020

Our team has been working hard behind the scenes to bring you a superb program for EG2020. However, in light of growing and legitimate concerns regarding the rapid spread of Coronavirus (COVID-19) which have gutted international events of all sizes, we have made the difficult decision to put EG on hiatus until it is once again deemed safe.


We know how much each of you look forward to EG and we were looking forward to seeing old friends, and welcoming many new ones, but we do need to prioritize the health and safety of our attendees, presenters, and partners, especially those traveling from afar.

We will be in touch in due course with future plans.